How can a centuries-old art supply company teach us about running a pet care business? This episode draws lessons from La Maison du Pastel in Paris, a 300-year-old handcrafted pastel maker, to explore what it means to build a business rooted in quality and culture. It highlights the importance of prioritizing craft over scale, using thoughtful service offerings to meet specific client needs, and collaborating with clients to create personalized care. The conversation also emphasizes the power of storytelling in marketing and preserving company culture through growth and change. You’ll walk away inspired to build a business that’s small, intentional, and deeply connected to its clients.

Main Topics

• Craft over scale in pet care

• Designing services for specific client needs

• Collaborating with clients for personalized care

• Storytelling as a marketing tool

• Preserving business culture through growth

Main Takeaway: Our systems and automations should support our care, not replace our presence.

In an increasingly digital world, it’s easy to lean on automation—but pet care is about connection. Technology should free us to be more present, not less. No app or email can replace the power of a kind word, a gentle touch, or an observant sitter who notices what a pet needs. Stay grounded in the heart of what makes your business special: genuine, hands-on care. That’s what clients remember—and why they come back.

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