June 23, 2025

606: The Power of Both/And Thinking

27 minutes

In today's pet care world, it's easy to fall into false choices — between daycare and in-home care, solo sitters and teams, enrichment and exercise, and more. But these false dichotomies often lead to confused clients, bad service matches, and needless infighting between pet professionals. In this episode, we explore the most common false dichotomies in pet care, how they show up in client conversations and marketing, and how we as pet sitters and dog walkers can communicate more clearly and provide better care by embracing nuance. Because in pet care, it's rarely either/or — and pets deserve better. Main Topics:

False dichotomies in pet care
Educating clients through conversation
Marketing value over price
Blending enrichment and exercise
Embracing nuance in business decisions

Main Takeaway: Clients have been sold so many false choices. They don't know what to believe anymore.

And that's where we come in. As professional pet sitters and dog walkers, we're not just providing a service—we're a guide helping pet parents cut through the noise. Too often, they've been told it's boarding or in-home care. That it's enrichment or exercise. That it's the neighbor or the pro. But the truth is, the best care often lives in the both/and. When we educate with empathy and lead with clarity, we help our clients feel confident—and pets get what they really need.

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Full show notes and transcript