If your charity works wants to win and grow corporate partnerships, then one really valuable asset is a proposition or first step that is both easy to understand and enticing to those companies. This is by no means easy, so I was fascinated to hear the way Laura Webb approached it for Leeds Hospitals Charity. In mid-September 2020, she got inspired by the brilliant Snowflake Appeal at Sheffield Children’s Hospital charity, and in hardly any time, she and her colleagues created their own campaign, inviting businesses to Sponsor the Sparkle in December 2020. In just four weeks, the campaign attracted 20 companies to donate, generating over £35,000. One invaluable element is that more than half these companies were supporting the charity for the first time. In this episode, Laura explains how they did it and various they lessons learned. If you want to share this episode with colleagues or on social media because you think it will help other charities – THANK YOU VERY MUCH! - we are both on Linked In and on twitter, I am @woods_rob.