If you want your business to have an identity, a story can be so much more meaningful than a list of values. 

In this week's episode, Colleen Stewart discusses the four key phases of a story that you can use to organize your ideas: setting, challenge, solution and outcome.

Using these four pieces effectively can help to grab your audience's attention and change their perception of you.

Listen as Colleen answers questions from other UpSkillers in order to paint the picture of how to create more memorable stories.

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