If you want to sell a product in a crisis, you have to make it a painkiller. Here's what I mean, in a normal market, people are willing to invest in improvement. They will buy things that make their lives better, like a vitamin.

In a crisis, people buy things to solve problems get out of pain. If you're not selling a painkiller in a crisis, it is going to be very difficult to be heard. When the world is noisy people don't think improvement, they want to make the noise go away. If you're having trouble selling in a crisis, ask yourself if you're selling a painkiller that solves someone's problem? If you can solve someone's problem better than anyone else can, you will exponentially grow a business in a crisis.

Resources Mentioned:

https://ClarityDuringCrisis.com

https://charfen.com/foundation