July 16, 2025

613: Transitioning from Full-Service to Specialty with Mandi Fleitz

57 minutes

Have you ever wondered if your business could thrive by serving just one type of pet? In this episode, Mandi Fleitz, owner of Durham Cat Company, talks about her bold decision to transition from running a general pet sitting and dog walking company to exclusively serving cats. Mandi shares why she made the switch, how she navigated the emotional process of closing her first business, and the surprising benefits of becoming a niche specialist. She also discuss how cat clients' needs have evolved, the importance of customized care, and what's next for Durham Cat Company. Whether you're thinking about niching down or just love hearing stories of business transformation, this episode is packed with insights.

Main Topics:

Transition to cat-only business
Work-life balance and career shift
Value of niche branding
Special needs cat care expertise
Client communication and surveys

Main Takeaway:

"Just because we start something doesn't mean it has to end looking anything like we started."

This reminder from Mandi Fleitz of Durham Cat Company is a powerful lesson for every pet sitter and small business owner. Over tia a me, we grow, our passions shift, and our needs change — and our businesses should evolve with us. Mandi's story of transitioning from a full-service pet sitting company to a cat-only care business is proof that narrowing your focus can actually open more doors. By embracing her love for cats and creating a service tailored just for them, she built a business that works better for her life while serving her clients better too. Don't be afraid to pivot — sometimes the best opportunities come when you let go of what no longer fits.

About our guest: Mandi Fleitz is the owner of Durham Cat Company, a cat-exclusive pet sitting business in Durham, North Carolina. After several years running a general pet sitting and dog walking business, Mandi realized her passion and expertise were best suited for feline clients. With a background in fashion merchandising and retail management, Mandi transitioned into pet sitting in 2016 and has built a reputation for providing compassionate, specialized care for cats, including those with special needs. Today, Durham Cat Company is known for its stress-free visits and personalized care that puts cats' comfort first.

Links:

Website: https://www.durhamcatcompany.com

Instagram: https://www.instagram.com/durhamcatcompany

Facebook: https://www.facebook.com/durhamcatcompany

Beth Pasek's Book & Resources (as mentioned): https://www.finickypet.com

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Full show notes and transcript