The secrets to negotiation are often simpler than you think. There’s no double-talk, bribing, or harshness necessary to get what you want. If you know what the other side wants (which you probably do already), you’ll most likely have enough to negotiate successfully. So why aren't most people winning negotiations? Well, when everyone is buying or selling to get the most they can, it’s often the people who create wins for their opponents that come out on top.

David Greene would know this. He’s one of the top real estate agents in the country and is the host of the biggest real estate podcast around (that’s us!). His new book, SKILL: A Top-Producing Agent’s Guide to Earning Unlimited Income, is more than a handbook for real estate agents. This book also details how almost anyone investing in, buying, or selling real estate can win negotiations easily.

David spends time today outlining the seven negotiation tactics he has used in the past to lock down deals for buyers, sellers, and himself. You’ll hear real-world examples of when David and co-host Rob used these tactics in their own investments plus exactly how to formulate each of these tactics so you can ultimately get what you want.

In This Episode We Cover:

Price anchoring and how adjusting a baseline can secure a quick win early in a negotiation

Staying likable, yet stern, in a negotiation so the opponents want you to win

Persuading opponents that your desired outcome is actually in their best interest 

Redefining the value you bring and showcasing it in an undeniable way 

Building a negotiation scarecrow that becomes the enemy (so you don’t!)

Reigning in FOMO when working with buyers or sellers in a hot housing market 

And So Much More!

Links from the Show

BiggerPockets Youtube Channel

BiggerPockets Forums

BiggerPockets Pro Membership

BiggerPockets Bookstore

BiggerPockets Bootcamps

BiggerPockets Podcast

David’s YouTube Channel

Ask David Your Real Estate Investing Question

Listen to All Your Favorite BiggerPockets Podcasts in One Place

Subscribe to The “On The Market” YouTube Channel

David’s BiggerPockets Profile

David's Instagram

Dave's BiggerPockets Profile

Dave's Instagram

Rob's Youtube

Rob's Instagram

Rob's TikTok

Rob's Twitter

Rob's BiggerPockets Profile

3 Not-So-Obvious Secrets to Masterful Real Estate Negotiation

Invest with David

David’s Ted Talk on Building Skills

Books Mentioned in the Show

SOLD by David Greene

SKILL by David Greene

BRRRR by David Greene

Click here to check the full show notes: https://www.biggerpockets.com/blog/real-estate-622

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