Information architecture is everywhere. Page Laubheimer, Senior User Experience Specialist at Nielsen Norman Group, joins our hosts to shed some light on the complicated topic of IA and how the way we organize data impacts how we interact with products. He explains how and when to do IA work on a UX project, which research methods you’ll need, and how to launch your IA career.

Page talked about…

• How and when to do IA work on a UX project
• Which research methods you’ll need to use to improve your IA
• How to launch your IA career

Highlights

• [1:15] What is information architecture anyway?
• [10:07] Why IA is the eternally relevant UX discipline.
• [12:40] The term "architecture" makes many people think IA has to come first, but this isn't always the case.
• [23:17] How Page got started in IA.
• [27:11] What kind of research do you need to do to create good IA?
• [36:00] If you're doing IA as a part of your UX work, take some time to really focus on words.

About our guest

Page Laubheimer is a Senior User Experience Specialist at Nielsen Norman Group. His background in library and information science helps him create usable and organized interfaces. At NN/g he performs independent research, leads courses and seminars, and works with clients to create well organized UX.