Julia Boorstin is the author of recently released book, When Women Lead. CNBC’s Senior Media & Tech Correspondent and has been an on-air reporter for the network since 2006. She also plays a central role on CNBC’s bicoastal tech-focused program “TechCheck” delivering reporting, analysis, and CEO interviews with a focus on social media and the intersection of media and technology.

In 2013, Julia created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting private companies transforming the economy and challenging companies in established industries. She also helped launch the network’s ‘Closing the Gap’ initiative covering the people and companies closing gender and diversity gaps.

A graduate of Princeton University, she has been a reporter for Fortune magazine, as well as a contributor to CNN and CNN Headline News. She was also an intern for Vice President Gore’s domestic policy office.

In this podcast, she shares:

• Key lessons from over 60 women CEOs and 300 research articles related to women and leadership
• Why we see so few women in leadership positions today (hint: a psychological concept called “pattern matching” has a lot to do with it)
• What unique leadership traits women leaders can bring to your strategy and company, and why they are so important, especially today

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Episode Timeline:

00:00—Introducing Julia + The topic of today’s episode

1:59—If you really know me, you know that...

5:06—What is your definition of strategy?

6:32—You talk about listening to diverse opinions. How do women bring this to leadership?

8:55—Can you talk about the unique leadership approaches by women?

12:22—Can you explain what the psychological term "pattern matching" means?

14:36—What are some other leadership trips we haven't discussed yet that women bring to the workplace?

16:16—Could you describe empathy in your own words?

19:40—Of all the strategic advice you've gotten, what has really stuck with you?

20:38—What is something we haven't covered you'd like to share?

21:25—What is your suggestion for where to start for people dealing with these double standards?

23:41—How can people connect with you?

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Additional Resources:

Personal Page: https://juliaboorstin.com

Linkedin: https://www.linkedin.com/in/juliaboorstin/

Newest Book: https://www.amazon.com/exec/obidos/ASIN/1982168218

Twitter: https://twitter.com/JBoorstin

Thank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.

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