Chris interviewed Darryl Praill (CRO @ VanillaSoft) on State of Demand Gen this week to talk about marketing, sales, and where both sit in the organization. They discuss common frictions between the two teams, and how they can work together to achieve a shared goal...revenue.
 
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.

Chris interviewed Darryl Praill (CRO @ VanillaSoft) on State of Demand Gen this week to talk about marketing, sales, and where both sit in the organization. They discuss common frictions between the two teams, and how they can work together to achieve a shared goal...revenue. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

63 - Marketing is not Sales and Sales is not Marketing | Darryl Praill

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

Business

Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

Share 63 - Marketing is not Sales and Sales is not Marketing | Darryl Praill

Sign up to save your podcasts

63 - Marketing is not Sales and Sales is not Marketing | Darryl Praill

63 - Marketing is not Sales and Sales is not Marketing | Darryl Praill

More shows like GTM Live

a16z Podcast

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Knowledge Project with Shane Parrish

The Official SaaStr Podcast: SaaS | Founders | Investors

Invest Like the Best with Patrick O'Shaughnessy

Masters of Scale

My First Million

Grit

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Stacking Growth | The B2B Marketing Podcast

Marketing Against The Grain

Lenny's Podcast: Product | Growth | Career

How I Write

Never Enough

How I AI