A couple weeks ago, Startup CPG hosted the 2nd Annual Shelfie Awards, where we recognized 14 brands across 13 categories. We’ll be talking with more of the finalists and winners in the coming months on the show, but I wanted to give you all a chance to briefly meet each of our lovely winners. Today’s episode is a special format with clips submitted by each winning brand. I’ll still be here listening along with you and adding my 2cents. If you haven’t listened to episode #61 yet, Jenna from the Startup CPG team and I discuss how the Shelfie Awards work and trends across submissions, so be sure to give that a listen as well if you like hearing about these up and coming rockstar products. I’m about to hop on a plane to Philadelphia to cover Expo East for you, so I’ll have a roundup for you on that soon. If you are listening to this on the way to Expo East yourself, make sure to stop by Startup CPG’s booth and say hi. I look forward to hearing about you trying our Shelfie winner’s products - tag @startupcpg on Instagram, and there’s links in the show notes to all the winners’ websites. 

This episode was sponsored by Mondelēz International - applications for the 2023 SnackFutures CoLab program are open now! Go to applycolab.com

Episode Links:

• Winners featured in this episode: 
  1. Nowhere Bakery (3:48);
  2. Uproot Teas (4:46);
  3. G’s Ginger Beer (6:31);
  4. Hone (8:01);
  5. Mojo Microdose (8:41);
  6. Popadelics (9:22);
  7. Funky Mello (11:09);
  8. Reveal (11:58);
  9. Tiny Sprouts (13:21);
  10. For Good (14:11);
  11. AWSM Sauce (15:25). 
• Podcast episode #61 It's Shelfies Time! Finalists, Winners, and Trends from Startup CPG's 2022 Awards
• Startup CPG Spotlight Magazine - Velocity edition with all the finalists
• Startup CPG Special Shelfie Winners Spotlight Magazine link
• Link to Shelfie Awards sponsor Trax Retail
• Food Business News article about the Shelfies

Mondelēz International‘s SnackFutures CoLab program:

• Apply for the 2023 cohort here (open as of 9/20/22)
• Podcast episode #54 sharing the CoLab experience of alumni Pan's Mushroom Jerky and GoNanas
• Podcast episode with the Mondelēz International team about CoLab
• SnackFutures website
• Mondelēz International website

Show Links:

• Join the Startup CPG Slack community (9K+ members and growing!)
• Follow @startupcpg
• Visit host Jessi's Linkedin or website
• Questions or comments about the episode? Email Jessi at [email protected]