Manga, the ubiquitous Japanese comic books written on just about every subject—sports, music, sex, shooting pool—represent about 40% of all books published in Japan. In recent decades ‘food manga’ has exploded. Stories of food and conflict and competition abound in mangas like Soldier of Food, Food Wars, Cooking Papa…The Kitchen Sisters Present—Hidden Kitchens: War and Food and Manga.

“Manga is a cradle to grave phenomenon,” says Deb Aoki, writer for Anime network and Publisher’s Weekly. It’s a visual storytelling medium that people enjoy from the day they first start reading or enjoying pictures to the day they die.

“There’s this Japanese concept, Otaku,” says Sylvan Mishima Brackett, chef and owner of Rintaro Restaurant in San Francisco. “Otaku is a deep, passionate enthusiasm about some obscure part of the universe. Manga tend to cluster around very specific Otaku. It’s a place where people can brush up on the hyper-specifics of their enthusiasms.”

“Food manga, gurume manga, gourmet manga, is one of the major genres within manga that’s just been growing exponentially,” says Nancy Stalker, Professor of Japanese History and Culture at the University of Texas at Austin. She wrote a paper called “Gourmet Samurai: Changing Gender Norms in Japanese Food TV.”

FOOD WARS, DETECTIVE GLUTTON, SOLDIER OF FOOD

Food manga first appeared in the 1980’s when the Japanese economy was very strong. One of the first, Oishinbo, ran for over 20 years and became the basis for an animated series, as have many manga since.

“There always has to be conflict in manga, especially in food manga,” says Zhong. “There is not any real peace in manga. If there is peace it’s really short, maybe one or two chapters, then back to war right afterwards. War produces content.”

Since Japan opened to the West in the nineteenth century, food has been an element of its international identity. “Traditionally the eating of four-legged creatures was proscribed by Buddhist belief,” says Stalker. “The Emperor first publicly ate meat in 1873. Eating beef was seen as something that would help build the national physique and make the Japanese more like westerners.” In order to compete with western soldiers, the Japanese military began to introduce more beef, more meat and fat, into the diet of the soldier to help build a strong army.

The modern manga industry came into being after World War II. It started with Osamu Tezuka, creator of Astro Boy, who was influenced by Walt Disney. “That American content was brought over by the American Occupation,” says Leyla Aker, Senior Vice President of Publishing at Viz Media, a company that specializes in Japanese graphic novels and anime. “During the American occupation of Japan a large portion of the Japanese population was subsisting on hand-outs given by the American forces.”

There were severe shortages of food during the Occupation and all foods were strictly rationed. When the circumstances of the war became dire many people resorted to eating bark from trees and replacing sawdust and wood dust in recipes for flour. Many Japanese died of starvation.

Miles Thomas, Brand Manager at CrunchyRoll, remembers an anime called Grave of the Fireflies. “One of the most evocative films I’ve seen, about two orphans during World War II who are starving, hungry. They steal food, trying their hardest to survive.

“It really makes you think about the darker side of food when people don’t have enough of it to survive,” adds Tiffany Chen who is also a Brand Manager with Crunchy Roll. “For a long time, World War II was just a history you studied in class. I never really felt connected to it personally. A lot of young people actually don’t even know about the atomic bomb. After watching this film, it was a pretty sobering moment.”