Just past their two-year birthday, ZENO alcohol-liberated wines are a range of five (for now) hand-crafted wines, made “for wine enthusiasts when they choose to abstain”.

In this week’s conversation, I talk to co-founder David Hodgson about his transition from 25 years in traditional wine to launching an alcohol-free wine brand amidst the uncertainty of COVID, Brexit & a fledgling category presented to an unforgiving market.

We also touch on the inspirational philosophies behind the brand name, the growth of the non-alcoholic wine sector and ZENO’s plans for the development of both a new “serious” red wine and RTD wines in a can.

It’s a great convo with lots to sink your teeth into. Pour a glass, sit back and enjoy.

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WE CHAT ABOUT

0:00 Coming up...

2:10 David's story

9:33 3 years in the making

11:51 The only growth market

15:18 From traditional wine to alcohol-free liberation

16:10 Minimising the sugar content

17:01 Spanish winemaking

19:34 The ZENO range

27:08 RnD in frustrating times

29:19 A new 'serious' red wine

29:52 Non-alcoholic red wine challenges

33:04 Dealcoholised wine market predictions

35:16 Off trade / on trade / retail

36:45 International exports

38:31 Behind the brand name

41:01 A choice of moderation

42:17 The obstacle is the way

44:08 It's not about sobriety

45:22 Not a wine imitation

49:04 Finding ZENO

51:13 The BBQ-Q

52:44 ZENO's new RTD cans

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TRY ZENO*  //  @DRINKZENO  //  ZENOWINE.COM
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WE ALSO TALK ABOUT:

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THE ALCOHOL-FREE CO
CLUB SODA
AMATHUS

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