There are big businesses nailing it in the social media world: companies like Red Bull and Coca-Cola to name a few. But if you don't have their budget or their resources, can you still make a name for yourself using social media platforms?

Rick Mulready says you can and in episode 65, he rejoined the show to chat about just how to do so. We talk about what’s working, what’s not working and what’s ahead in social media for 2014.

A few of the lessons you'll learn are:

* How to use auto and porn sites to test your website

* What trend-jacking is: an on air, live demo of how to successfully use it for your business

* How much to spend on Facebook advertising and the guidelines to follow when implementing your campaigns

* Why it's important to post your updates so they're native to the platform

* What’s the shelf life of a Tweet? And why it matters to what you’re up to...

* The one critical question you MUST ask  your audience and your clients: it's a question you may be overlooking.

Once again, Rick has brought his considerable knowledge and solopreneurial wisdom to the show; you’ll want to listen with your Evernote open or pen and paper in hand. However you take notes, get ready and then listen in!

Want more of Rick’s social media strategy? Connect with him on Facebook and Twitter:

Twitter

Facebook

Resources from this episode:

Inside Social Media

Rick Mulready

Sexy Six Solopreneur Books

Red Bull Stratos campaign

Red Bull on Twitter

Episode 13

Jab, Jab, Jab, Right Hook

Crush It

Fast Company article on social media

Ritetag.com

Bufferapp.com

Picmonkey.com

Click here to get the Super Discount on the Social Media Ninja Tactics Course.