How can you use your pet care business to make a bigger impact? Cheyenne Williams returns to share how community involvement has transformed her life and her business. From leading suicide prevention walks to supporting foster care initiatives, Cheyenne explains how giving back is not just about writing checks—it's about connection, purpose, and passion. She shares the challenges of balancing business demands with emotional nonprofit work, and how boundaries and clarity of purpose keep her grounded. This conversation is a powerful reminder that we were whole people before our businesses, and we'll be whole people long after.

Main topics:

• Volunteering through your pet business

• Suicide prevention advocacy

• Building client relationships through shared values

• Balancing burnout and service

• Setting boundaries with community involvement

Main takeaway: "What is the point of having a business without giving back?"

As pet sitters and dog walkers, we're already deeply connected to our communities—but what if we went a step further? Giving back doesn't always mean writing a big check. It can look like sponsoring a school event, volunteering with a local rescue, or using your newsletter to highlight important causes. When we give back, we're not just running a business—we're becoming part of something bigger. And the ripple effect is real: stronger client relationships, deeper personal fulfillment, and a lasting impact beyond the leash.

What's one way your business is giving back this season?

About our guest:

Cheyenne Williams is a dynamic entrepreneur, dedicated wife, and proud mom of two incredible daughters. As the owner of Shiney Day Specialized Pet Care, she leads a multi-award-winning business, most recently honored with the SRQ Best Of Bronze Award for 2025. Cheyenne is also a devoted pet mom to a lively household that includes three dogs, four cats, and a hedgehog.

With a degree in Veterinary Nursing, Cheyenne's expertise and compassion shine through in both her professional and personal life. She was recognized with the prestigious Women That Roar Award in 2024 for her leadership and impact in the community.

Beyond her business, Cheyenne serves as Board Chair for the American Foundation for Suicide Prevention and plays a key role as Walk Chair for three of their major events, attends legislative meetings in Washington DC and attends the annual Leadership Conference. She is also PTO President for her daughter's K–8 charter school, and a passionate advocate for vulnerable communities through her work with Guard Against Trafficking (where she is a pending board member), Foster the Family Florida as a community partner, and serves on the Fundraising Committee for Satchel's Last Resort.

Cheyenne's life is a testament to compassion, advocacy, and service—both in the lives of animals and the people in her community.

Links:

NAMI help lines: https://www.nami.org/support-education/nami-helpline/

988 crisis line

https://shineydaypetsitting.com

https://www.facebook.com/ShineyDayPetCare

https://www.instagram.com/shineydaypetcare/

https://www.linkedin.com/company/shiney-day-specialized-pet-care/

American Foundation for Suicide Prevention (AFSP)- www.afsp.org

FB & Insta: @afspswfl

Foster the Family- fosterthefamily.org

FB: https://www.facebook.com/fosterthefamilyus

Guard Against Trafficking- guardagainsttrafficking.org.

Linktree to all platforms linktr.ee/guardagainsttrafficking

Satchels Last Resort- satchelslastresort.org/

FB- https://www.facebook.com/satchelslastresort

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Full show notes and transcript

Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest.

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