This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut. 

Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members. 

In this episode, we talk about: 

• Creating a company culture that aligns with your values
• What marketing has worked for Sarah and what hasn't
• Email newsletters as a powerful marketing tool for staying top of mind with patients
• How books and media appearances can enhance your authority and credibility
• Repurposing content and using platforms like Help a Reporter Out (HARO) to
• Staying adaptable to the ups and downs of running a business
• And more

I hope you enjoy this episode with Sarah!

Join me for the Acupuncture Business Planathon this Sunday!

>> Click here to learn more and register.

Can't join us live? No problem. A replay will be sent out to everyone who registers.

If you're a student OR finances are a little difficult year, feel free to email me at [email protected] for a 1/2 off discount code.

Hope to see you there!

SHOW NOTES:

• Indigo Wellness Group Website
• Sarah's book, A Patient's Guide to Acupuncture
• Indigo Wellness Group Instagram @indigowellnessgroup
• Indigo Wellness Group Facebook @indigowellnessgroup
• Help A Reporter Out (HARO)
• Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern Time

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.