Chris Walker joined Sandro Meyer on The Growth Leadership Show to talk about: why other people don't post regularly on LinkedIn, what happens when metrics become more important than the outcome, the importance of primary market research, content creation and distribution, and what you can outsource vs. what you can't.
 
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.

Chris Walker joined Sandro Meyer on The Growth Leadership Show to talk about: why other people don't post regularly on LinkedIn, what happens when metrics become more important than the outcome, the importance of primary market research, content creation and distribution, and what you can outsource vs. what you can't. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

66 - Metrics are not More Important than Outcomes | The Growth Leadership Show

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

Business

Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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66 - Metrics are not More Important than Outcomes | The Growth Leadership Show

66 - Metrics are not More Important than Outcomes | The Growth Leadership Show

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