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In this conversation, Spencer and Zach discuss the importance of networking and building relationships in their businesses. They share their weekly schedules and the activities they engage in to connect with potential strategic partners. They emphasize the need for consistency and the value of showing up regularly to build strong relationships. They also highlight the importance of finding strategic partners who serve their ideal clients and can provide complementary services. Spencer and Zach mention various professionals they network with, including midwives, doulas, lactation consultants, personal trainers, dentists, physical therapists, and chiropractors. Building relationships and strategic partnerships is essential for growing a business. It is important to find partners who align with your values and serve the same target audience. Building trust and credibility takes time and consistency. It is crucial to have a defined message and know how to communicate the value you provide. Follow-up and staying engaged with your partners is key to maintaining strong relationships. Don't just refer for the sake of referring, make sure it's a good fit for both parties. Paying for services shows respect and value for the partnership.

Welcome to the What Now? Podcast!