Prioritization is a powerful tool for effectively solving problems in your business. The problem is that it is also one of the most overlooked. Many companies take the concept of a parking lot and put it in place in their business. They take the ideas they have and put them in one place with the assumption that they will be taken care of someday in the future. The challenge with this approach is that a parking lot lacks prioritization. Ideas are placed there without a method of how to handle them. What works better is a priorities list. In this episode, Alex brings in his leadership team to give insight into how we prioritize projects and processes in our business. This step in the Charfen Process is how we maintain momentum even when things feel broken. Resources Mentioned: https://billionairecode.com