Stop digging through historical records for portraits of the immortal Keanu Reeves, because we've got tons of Super Bowl ad updates and our annual storytelling honors, the Arc Awards. We also (finally) weigh in on Bud Light's new viral mantra, "Dilly Dilly."

Sponsor: This week's episode is brought to you by Accenture Interactive. See how they're creating greater experiences at AccentureInteractive.com.

Timestamps: 2:00: All the Super Bowl ad updates you need to know (and several you probably don't). | 23:10: Let's talk "Dilly Dilly." | 32:30: Adweek's 2018 Arc Award winners for best storytelling