One of the most powerful tools our company teaches entrepreneurs is how to own their avatar. We talk about it all the time. When you own your avatar, you become the de facto leader of the movement you are creating with your business. In fact, one of the key steps in ascending the Billionaire Code very early on in your business is to get clear on who you are serving. Understanding your avatar, and owning it, can be one of the biggest shortcuts to growing and scaling your business. In this episode, Tristan Swanwick, CEO of Swanwick Glasses, presents the most influential thing that has helped him grow his business, make a bigger impact, and unify his team around the mission of his company. At a recent Charfen Summit, Tristan shares his experience in getting clear on his avatar using the systems and tools we teach businesses around the world. Resources Mentioned: https://billionairecode.com