If you ask a contractor about content, they may tell you about a blog and stop right there. There's a lot of confusion in the contracting world about what content really is. Logan's here to clear up the most common misconceptions about what content really is. A true understanding of this stuff can completely change your business in the long-term.

In this episode, we talk about…

• Defining content and how contractors have a narrow vision of it
• Playing the long game with your content
• Staying consistent with your content the same as any other process
• Investing in sufficient and professional content creation

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