Beauty industry speaker, consultant, and author Nina Tulio joins us today for an honest conversation about leadership, profitability, and the personal growth required to build a sustainable salon business. Inspired by Nina's new book, Profit is Personal, this episode challenges salon and spa owners to stop chasing trends and start focusing on the systems, values, and self-awareness that truly drive long-term success. Nina also shares insights on pricing strategies, hiring with intention, and why leading from confidence instead of fear creates healthier teams, stronger cultures, and more profitable businesses.

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