Lykken on Lending

7-3-17 How To Increase Business via Your Existing Customers - Brent Emler, Velma


Listen Later

Are you looking for ways to build overall customer loyalty and product penetration?  One of your most important and potentially neglected company assets is your current client database.
Today's recorded interview with Brent Emler, VP of Sales at Velma.com, and Dan Sullivan, VP of Production at CAPED, discuss simple but innovative ways to leverage your current customer relationships to drive mortgage Volume regardless of market conditions.
Big data is an overused and intimidating term. Leveraging data for sales volume doesn't have to be complicated. Join us today to hear how a small depository lender generated several dozen transactions using auto loan customer data and marketing automation.  
As normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing a rate & market update, Alice Alvey of Indecomm Global Services providing a regulatory & legislative update as well as Paul Muolo of IMF News & Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry and Andy Schell, a/k/a "Profit Doctor" sharing ideas on how to improve your bottom line.
Please tell others about this program and take a minute to share a link to this program with your friends and associates in the mortgage industry.  
Thank you, David Lykken
Are you looking for ways to build overall customer loyalty and product penetration?  One of your most important and potentially neglected company assets is your current client database.
Today's recorded interview with Brent Emler, VP of Sales at Velma.com, and Dan Sullivan, VP of Production at CAPED, discuss simple but innovative ways to leverage your current customer relationships to drive mortgage Volume regardless of market conditions.
Big data is an overused and intimidating term. Leveraging data for sales volume doesn't have to be complicated. Join us today to hear how a small depository lender generated several dozen transactions using auto loan customer data and marketing automation.  
As normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing a rate & market update, Alice Alvey of Indecomm Global Services providing a regulatory & legislative update as well as Paul Muolo of IMF News & Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry and Andy Schell, a/k/a "Profit Doctor" sharing ideas on how to improve your bottom line.
Please tell others about this program and take a minute to share a link to this program with your friends and associates in the mortgage industry.  
Thank you, David Lykken
...more
View all episodesView all episodes
Download on the App Store

Lykken on LendingBy David Lykken

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

19 ratings


More shows like Lykken on Lending

View all
Motley Fool Money by The Motley Fool

Motley Fool Money

3,195 Listeners

The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

226,206 Listeners

The Ben Shapiro Show by The Daily Wire

The Ben Shapiro Show

153,924 Listeners

It's a Good Life by Brian Buffini

It's a Good Life

2,529 Listeners

The Daily by The New York Times

The Daily

111,864 Listeners

Power House by HousingWire

Power House

63 Listeners

The Ninja Selling Podcast by Ninja Selling

The Ninja Selling Podcast

314 Listeners

The Loan Officer Podcast by Dustin Owen

The Loan Officer Podcast

191 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,189 Listeners

HousingWire Daily by HousingWire

HousingWire Daily

160 Listeners

The Megyn Kelly Show by SiriusXM

The Megyn Kelly Show

38,676 Listeners

Chrisman Commentary - Daily Mortgage News by Chrisman LLC

Chrisman Commentary - Daily Mortgage News

28 Listeners

Forward Guidance by Blockworks

Forward Guidance

276 Listeners

Lending Forward by Atlantic Bay Mortgage Group

Lending Forward

15 Listeners

Letters from an American by Heather Cox Richardson

Letters from an American

5,259 Listeners