Recruiting Conversations

7 Creative Marketing Ideas to Break Through the Noise and Engage Cold Recruits


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Hey Recruiting Leaders! In this episode of Recruiting Conversations, we dive into some truly innovative marketing tactics to help you break through the noise and engage potential recruits in a way that stands out. Here's the rundown:

Episode Breakdown:

  • 00:00 - Introduction: We kick things off by talking about the critical role creative marketing plays in recruiting today.

  • 01:15 - The Power of Pattern Breakers: Discover why shaking up routine communication can grab attention like nothing else.

  • 03:10 - Creative Idea 1: Personalized URLs: Learn how custom URLs can make your outreach more memorable.

  • 05:35 - Creative Idea 2: Thoughtful Gifts: Think beyond the usual swag. How about a Chicago-style pizza?

  • 08:20 - Creative Idea 3: TEDx Talk Recommendations: Curate TEDx talks that resonate with your recruits' interests.

  • 10:45 - Creative Idea 4: Book Sharing via Audible: Sharing audiobooks as a unique way to connect and start conversations.

  • 13:00 - Creative Idea 5: Snippet Messages: Use Snippet to send personalized messages with screenshots and callouts.

  • 15:25 - Creative Idea 6: Video Messaging: Tools like BombBomb can make your video messages direct and personal.

  • 17:40 - Creative Idea 7: Amazon Wishlist Gifts: Surprise recruits with items from their Amazon wishlists to show you care.

  • 20:15 - Closing Thoughts: Emphasizing the need for creativity in overcoming recruiting hurdles and standing out.

Remember, engaging recruits isn't just about following a script; it's about breaking patterns and being memorable. These creative strategies can help you do just that. Don't be afraid to experiment and see what resonates best with your potential recruits.

Key Takeaways:

  1. Break Patterns: Use unique and thoughtful touches to disrupt the routine and capture attention.

  2. Personalization is Key: Tailoring your approach to each recruit can significantly boost engagement.

  3. Be Creative: Mix traditional and digital tools to keep your recruiting efforts fresh and impactful.

Tune in to this episode for actionable insights that will elevate your recruiting game. And as always, let's connect on LinkedIn and keep the conversation going.

#RecruitingLeader #CreativeMarketing #PatternBreaker #EngageRecruits #RichardNugget

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Recruiting ConversationsBy Richard Milligan, Recruiting Coach

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