Yesterday, I had a delightful conversation with Olly Hiscocks from OLLYS for

We ran slightly over 30 mins - yup, time flies when you’re knee deep in chinwag!

ON THE MENU:

1. HOW TO SELL YOUR STORY AS A BRAND, HOW OLLY GOT HIS OLIVES INTO SAINSBURYS

2.  HOW TO STAND OUT VS. BIG CORPORATES WITH BIG BUDGETS.

3.  HOW TO POLITELY HARRAS/PATIENTLY PERSIST WITH BUYERS - (DON’T SEND: “CAN I HAVE A MEETING EMAILS”)

4.  HOW TO USE N.P.D TO STAY RELEVANT - FOCUSING ON CORE VS. PUSHING NEW LINES

5.  WHEN IT GOES WRONG WITH BUYERS - CLANGERS’ R’ US.

6.  HOW TO COMBINE STORY AND DATA TO DELIVER A SHOW-STOPPING PITCH

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