HUNGRY.

7 Weird Reasons Willy’s Pies Are The NEXT BIG Challenger Brand: Failing at Watford Football Club, Launching at Arsenal & Fulham, Winning Investment from Ian Wright, Ocado Launch

Listen Later

Building a brand = Jump off the cliff and build the plane on the way down

“there are no set rules to build a challenger brand”

Will and Josh, from Willy’s Pies live and breath those adages

Brash oblivion confidence -

mixed with naive intelligence

  • tempered with a big ol’ dose of cynical pragmatism good humour

Willy’s Pies is the wonderful story of

action = momentum.

momentum = magic.

magic = more momentum = more magic.

Will, a chef at BRAT and St. John was furloughed, for long, he made taste-tantalising pies.

Will pie-peddled on pie-purveying bike around East London during Lockdown.

Josh, The Operator, joined Will in 2021, from double glaze windows to take Willy’s NEXT LEVEL

4 years later

  • Launched and got it wrong at Watford Football Club (tonnes of learnings here).
  • Secured Ian Wright as a key investor, collaborated with wagamama,
  • Won HUGE BRANDED listings at Arsenal Football Club, Fulham & Football Clubs
  • Launched into Ocado

Deeply believe Willy’s Pies are the NEXT BIG challenger brand.

ON THE MENU:

  1. How To Speed Up Supply Chain Jenga: Constantly Be Asking “What’s holding you up?”


  2. Why Willy’s East London Early Adopters Were A Super Power Until They’re Not - constantly think House Hold Brand from the Jump


  3. How to NOT Do A Deal With a Football Club: Painful Lessons from a deal with Watford that went Horribly Wrong (so much in this)


  4. Willy Pies Sticker Principle + Danny Meyer Move The Salt Principle - “How you do ONE thing is how you do EVERYTHING”


  5. The Delicate Dance of Working Back Margins + Working Forward Margins to Make the Pie Price Right.


  6. How Willy’s Got Branded on The Menu at Arsenal Football Club: Show. Don’t Tell.


  7. The Pride Principle: Why don’t let it fail” is a stronger motivation vs let’s make it work


Loved this one!!


 ==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team


🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

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