Heather shares an in-depth look at the financial outcomes and experiences from hosting her first virtual summit - The Engaging Early Learning Summit. While her goal was to hit 10,000 sign-ups, she ended up with 5,233 (and learned some valuable lessons along the way!). Hear what worked, what didn’t (like those tricky Facebook ads), and how she still managed to make a profit of $4,743. Beyond the financials, she talks about the bigger wins, including collaborating with other business owners and gaining 3,000 new email subscribers. If you’re thinking about hosting a summit to boost your own business, you’ll want to tune in for some real, honest insights!

Listen to Episode 69: BTS of Running a Virtual Summit

Key Takeaways:

• (03:10) Summit goals and final outcomes
• (05:00) Revenue breakdown
• (08:10) Breakdown of expenses; Facebook ad losses
• (12:15) Benefits of running a summit
• (13:10) Post-summit membership launch

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