In this episode, Keegan sits down with Jeremy Powers, Director of Global Sport Marketing and one of the most impactful U.S. cyclocross riders in history. Built from two decades of experience and passion, Jeremy has raced at the highest levels in Road, Mountain, and Cross, creating lasting relationships with brands, developing talent, and inspiring a generation of cyclists globally. They explore the power of positive reinforcement, including how to react when faced with setbacks, maintain emotional dominance on the start line, and the importance of saying yes to everything. Jeremy reflects on his biggest career highlights, the challenges he faced—and the transition out of professional sports. His story is one of resilience, determination, and a continuous pursuit of excellence, both on and off the bike.

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