In this episode, digital marketer Colin Royal—husband to ENT surgeon and fellow Hippocratic Collective co-founder Dr. Frances Mei Hardin—joins the show to discuss everything we didn’t learn about how industries outside of surgery work.

In surgical culture, we often carry false notions, like the idea that we should give our time, energy, and value away for free (see Episode #4: Toxic Martyrdom).

The truth is: we aren't exempt from the rules of business. Businesses need money for sustainability, and money comes from value.

As surgeons, we have a lot of value to give the world.

We give value to our patients when we hold space for them in clinic and offer our expertise. We give value in the operating room when we use our skills to help fix their problems. We give value to our communities by taking call. We give value every time we answer phone calls and messages.

These are all value points, and we’re not wrong or bad for monetizing them. Every other industry does. That’s how a profession becomes sustainable: the more value you offer, the more people want to pay to receive it. The more resourced and protected you are as the ASSET, the more capacity you have to give your value for free…when you want to. Giving value away for free isn’t bad in and of itself, but when a system or culture forces us to martyr ourselves against our will, that’s a recipe for burnout and implosion.

When we begin to understand how the world outside of surgery works, we open the door to diversifying our identity. We start to feel comfortable with the idea of multiple income streams. We stop telling ourselves that we’re special snowflakes with no discernible skills beyond surgery. We can learn marketing, selling, and social media just as well as the next person.

The sooner you learn these lessons, the sooner you release yourself from your self-appointed shackles and the sooner you create freedom to evolve with your career. You deserve to be compensated for the immense value you offer the world. And you get to give value away for free on your terms.

If this resonates, you are going to want to follow The Hippocratic Collective here. If you have an idea you want to share with the world, HC can bring that idea to life. If you are a woman surgeon interested in the Cabo retreat, get on my calendar here. You can learn more about Empowered Surgeons Group here.