Restaurant Leadership Podcast: Overcome Burnout, Embrace Freedom, and Drive Growth

70: Restaurant Marketing Blueprint


Listen Later

Send me a Text Message. I'd love to hear from you.

Think your restaurant’s marketing is all about posting on Instagram? Think again.

The secret to thriving in today’s competitive restaurant scene lies in leveraging the right mix of strategies and tools to connect with your audience, build your brand, and fill seats—all while staying ahead of the curve.

Our discussion dives into the crucial role of marketing in the restaurant industry, emphasizing the range of effective strategies operators should adopt beyond just social media.

One powerful way to level up your marketing game is by integrating advanced restaurant technologies. Tools like Restaurant Technologies help streamline your operations and provide valuable data that can be repurposed into effective marketing materials, from cost-saving sustainability initiatives to unique back-of-house stories that captivate customers and boost your brand's appeal.

In this episode, we explore essential topics like the importance of customer data, differences between PR and marketing strategies, realistic budgeting for marketing, and actionable insights for independent restaurant owners. 

• Importance of understanding the diverse channels of marketing 
• Role of customer data in effective marketing strategies 
• Differences between marketing agencies and PR firms 
• Crafting a targeted email marketing strategy 
• Realistic marketing budget allocation for restaurants 
• Building strong brand awareness before opening 
• Importance of adaptability in marketing approaches

Resources:
Sebastian Stahl
Breadth Marketing
The Hospitality Leader's Roadmap

P.S. Ready to take your restaurant to the next level? Here are 3 ways I can support you:

  1. One-on-One Coaching - Work directly with me to tackle your biggest leadership challenges and scale your operations with confidence. Learn more at christinmarvin.com
  2. Multi-Unit Mastery Book - Get the complete Independent Restaurant Framework that's helped countless owners build thriving multi-location brands. Grab your copy at https://www.IRFbook.com
  3. Group Coaching & Leadership Workshops - Join other passionate restaurant leaders in transformative group sessions designed to elevate your entire team. Details at christinmarvin.com


Podcast Production:
https://www.lconnorvoice.com/

...more
View all episodesView all episodes
Download on the App Store

Restaurant Leadership Podcast: Overcome Burnout, Embrace Freedom, and Drive GrowthBy Christin Marvin

  • 5
  • 5
  • 5
  • 5
  • 5

5

22 ratings


More shows like Restaurant Leadership Podcast: Overcome Burnout, Embrace Freedom, and Drive Growth

View all
Philosophize This! by Stephen West

Philosophize This!

15,125 Listeners

Restaurant Unstoppable with Eric Cacciatore by Inspiring interviews with todays most successful restaurateurs 2-days a wee

Restaurant Unstoppable with Eric Cacciatore

307 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,798 Listeners

Restaurant Rockstars Podcast by Roger Beaudoin

Restaurant Rockstars Podcast

48 Listeners

Pivot by New York Magazine

Pivot

9,311 Listeners

The Restaurant Coach Podcast by Donald Burns

The Restaurant Coach Podcast

56 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,801 Listeners

A Deeper Dive by Restaurant Business Magazine

A Deeper Dive

74 Listeners

Build A Better Restaurant with Peter Harman by Peter Harman

Build A Better Restaurant with Peter Harman

52 Listeners

RESTAURANT STRATEGY by Chip Klose

RESTAURANT STRATEGY

177 Listeners

FULL COMP: The Voice of the Restaurant Industry Revolution by Josh Kopel

FULL COMP: The Voice of the Restaurant Industry Revolution

142 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,167 Listeners

The Restaurant Prosperity Formula by David Scott Peters

The Restaurant Prosperity Formula

33 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,554 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,793 Listeners