Kyle Hamer (Founder & CEO, Hamer Marketing Group) hosted Chris Walker on the SUMMIT Podcast to talk about marketing in a post-COVID-19 world. They discussed how to use both intuition and data to determine where to spend your budget, why you should separate performance and brand, and how unrealistic goals drive the wrong marketing behaviors.
 
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.

Kyle Hamer (Founder & CEO, Hamer Marketing Group) hosted Chris Walker on the SUMMIT Podcast to talk about marketing in a post-COVID-19 world. They discussed how to use both intuition and data to determine where to spend your budget, why you should separate performance and brand, and how unrealistic goals drive the wrong marketing behaviors. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Kyle Hamer (Founder &amp; CEO, Hamer Marketing Group) hosted Chris Walker on the SUMMIT Podcast to talk about marketing in a post-COVID-19 world. They discussed how to use both intuition and data to determine where to spend your budget, why you should separate performance and brand, and how unrealistic goals drive the wrong marketing behaviors.
 
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.

70 - Unrealistic Goals Drive Poor Marketing Behaviors | SUMMIT Podcast with Kyle Hamer

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

Business

Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

Share 70 - Unrealistic Goals Drive Poor Marketing Behaviors | SUMMIT Podcast with Kyle Hamer

Sign up to save your podcasts

70 - Unrealistic Goals Drive Poor Marketing Behaviors | SUMMIT Podcast with Kyle Hamer

70 - Unrealistic Goals Drive Poor Marketing Behaviors | SUMMIT Podcast with Kyle Hamer

More shows like GTM Live

The Digital Marketing Podcast

a16z Podcast

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Knowledge Project with Shane Parrish

The Official SaaStr Podcast: SaaS | Founders | Investors

Marketing School - Digital Marketing and Online Marketing Tips

Masters of Scale

30 Minutes to President's Club | No-Nonsense Sales

The Artificial Intelligence Show

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Stacking Growth | The B2B Marketing Podcast

Marketing Against The Grain

The Next Wave - AI and The Future of Technology

Uncapped with Jack Altman

How I AI