We strive to do our best with every fundraising opportunity, but inevitably some have greater potential than others. An invaluable skill is being able to spot these chances. And crucially, once you have identified one, what can you do to really make the most of it? Today’s episode explores these themes as we talk to Dan McNally and hear the story of a young, heroic supporter of his charity, Muscular Dystrophy UK. He relates how a six year old girl named Carmella set out to raise £5000 for the charity, and ended up smashing this target, raising more than £50,000. Dan explains what she did, and what he and his colleagues did to help add value and WOW factor, leading to dramatically increased income, national media coverage and the admiration of a Hollywood star. Whatever kind of fundraising you do, I think you’re going to enjoy this story of triumph over adversity as well as our exploration of how to make the most of an opportunity.