Brands that gain huge followings don’t ways do it by watching what the big guns are doing, but have their ears to the ground listening to their own customer’s wants, needs, and pain points!

Serial entrepreneur Natalie Mackey created Winky Lux, the cult-favorite beauty brand with an emphasis on clean ingredients & colorful whimsy in 2015 with her best friend. Since its humble beginnings, Winky Lux has grown to a multi-million-dollar revenue company, becoming the fastest-growing single-brand launch in Target stores, and available in over 3,000 retailers & e-tailers throughout the United States! Today, Winky Lux utilizes consumer feedback & data into all of its launches - resulting in products that resonate with its target demographic and stay on top of the latest trends.

Let’s dive into today’s episode with Natalie and get an inside look at how she took her company viral by building a brand that captivates the customer.

Things you will learn in this episode:

[00:01 - 04:43] Opening Segment 

[04:44 - 14:28] Going Viral by Building a Brand that Captivates the Customer

[15:30 - 23:43] Personalizing Your Customer’s Experience

[23:44 - 29:52] Closing Segment 

Tweetable Quotes: 

“The key trait for entrepreneurship is not necessarily being the smartest person in the room, it’s like grit and perhaps even with a curiosity that’s attainable.” - Natalie Mackey

“We’re always trying to be where the customer is. We’re always trying to make sure she feels seen and delighted and heard, and that’s the filter we put all our marketing initiatives through.” - Natalie Mackey

“We want to be the bright spot in our customer’s day!” - Natalie Mackey

You can connect with Natalie on LinkedIn and Instagram. Get the perfect gift for yourself or the women in your life at https://www.winkylux.com/. 

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Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!

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