iDigress with Troy Sandidge

71. Too Big, Too Fast, Too Broad. Why You Need To Think Smaller, Move Slower, And Be More Specific With Your Audience To Get A Yes To Your Offer.


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Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and end all tasks. Clear everything. Then reprioritize your priorities, marketing and sales efforts, and your overall business approach to how you position, present, and project the value of your offer. 

P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening! 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

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Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

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iDigress with Troy SandidgeBy Troy Sandidge

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