More money. More time. Or both.

If what you offer helps people get one or both, demand should not be the problem. When it is, the issue is rarely the product. It is how the value is communicated. The problem is most businesses bury that value under features, specs, and what I call “knowledge vomit” and then wonder why buyers do not move.

In this episode, I break down why marketing fails when it cannot clearly validate outcomes. Buyers do not struggle with features or specs. They struggle with confusion. If your message does not quickly show how you help them make money, save time, or both, they will move on, even if what you offer is genuinely strong.

We walk through how value gets buried under “impressive” language, why clear always beats clever, and how small disconnects in messaging and experience quietly erode trust and revenue. This is not about hype or shortcuts. It is about making the value obvious at every touchpoint.

In this episode, you will learn how to:

• Translate features into outcomes buyers actually care about
• Clarify whether your offer makes money, saves time, or does both
• Simplify messaging so decision makers instantly understand the value
• Fix marketing that looks polished but fails to convert
• Improve customer experience through small, intentional moments
• Align product, marketing, and leadership around one clear value story

This episode is for founders, marketers, product leaders, and decision makers who are tired of guessing why marketing is not working. If your marketing cannot clearly prove value, you will not win. When it can, growth becomes more predictable, more sustainable, and far less complicated.

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Get Free HubSpot Marketing Tools To Help You Grow Your Business
• Grow Your Business Faster Using HubSpot's CRM Platform

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok
• Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Success does not eliminate pressure. It often multiplies it.

Once you experience a win, the fear shifts from “what if I fail?” to “what if I can’t do it again?” In this episode, I unpack why success can feel heavier than failure, how emotional attachment to outcomes distorts clarity, and why many people end up running in place even while working hard.

We explore how open loops, unfinished commitments, and mental clutter quietly drain focus, energy, and momentum. I share why learning to detach emotionally from outcomes is not about becoming numb or disconnected, but about creating enough objectivity to take better action. When everything feels personal, every fluctuation feels like failure.

You’ll learn how to:

• Detach your identity from results so one miss doesn’t spiral into self-doubt
• Close open loops that create constant mental taxation
• Cut through noise, distractions, and unnecessary commitments
• Say no with intention so yes actually means something
• Measure progress beyond a single KPI or narrow definition of success
• Build systems, structure, and infrastructure that support sustainable growth

We also talk about why sustainability must come before scalability, how discipline fills the gap when motivation fades, and why progress often comes from doing less, more intentionally, instead of chasing everything at once.

This episode is a reminder that clarity creates momentum, simplicity creates leverage, and consistent execution is what turns intention into real results.

Close the loops. Cut the noise. Get to work.

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Get Free HubSpot Marketing Tools To Help You Grow Your Business 
• Grow Your Business Faster Using HubSpot's CRM Platform

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok
• Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Reflection can be uncomfortable, especially when the year did not go the way you planned.

In this episode, I walk through why reflection is meant to create clarity, not self-punishment. The last month of the year often magnifies comparison, pressure, and second-guessing, but none of those move you forward. What does move you forward is learning the lesson, releasing the shame, and continuing to take action anyway.

We talk about why you do not need a new year to create a new outcome, why readiness is a myth, and why discipline and consistency matter more than motivation. Whether this year felt successful, disappointing, or somewhere in between, your experience still holds value if you extract the lesson without letting it define you.

In this episode, you will learn how to:

• Reflect without turning the past into regret
• Separate emotion from execution while honoring both
• Drop shame without avoiding accountability
• Build momentum through small, consistent actions
• Finish the year strong without burnout or pressure
• Move forward with clarity instead of comparison

This conversation reframes reflection as a tool for alignment, not judgment. Progress does not require perfection, a fresh calendar, or the right feeling. It requires one decision, one action, and the willingness to move forward differently.

Take the lesson. Drop the shame. Keep moving.

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Get Free HubSpot Marketing Tools To Help You Grow Your Business
• Grow Your Business Faster Using HubSpot's CRM Platform

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok
• Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Ep 136 is personal.

I’m back behind the mic after six life-changing months. I became a girl dad. I traveled to Africa for the first time and delivered my first TEDx talk in Uganda. That trip, that stage, and this new chapter forced me to slow down, rethink my identity, and step into a new season of life with more clarity about success, purpose, and what really matters.

In this episode, I share the truth about stepping away, stepping into fatherhood, and stepping onto a TEDx stage 7,800 miles from home. I talk about killing hustle culture, choosing intention over pressure, and building a life that feels aligned, not forced. I also break down the Shadow Line Principle and how one tiny shift can unlock real growth in your life and your business.

If you are rebuilding, recalibrating, or trying to grow with more intention and less noise, this one is for you.

Let’s talk life.
Let’s talk growth.
Let’s talk about the tiny shift that changes everything.

And let’s celebrate your friendly neighborhood Strategy Hacker® giving you perspective once again.

Tune in. Let’s digress.

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy on LinkedIn, Instagram, TikTok, and YouTube: @FindTroy.
• Buy My Book, "Strategize Up": StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Need Strategy, Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.

We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability.

Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results.

💡 Key Takeaways:

• How strategic style choices influence trust and perception
• Why brand consistency and visual identity impact your business success
• The psychology of color and how it shapes audience expectations
• The connection between personal style, mindset, and confidence
• How to leverage your appearance to attract the right opportunities

Want to experience even more? Watch the video version of this interview.

• Follow Toi Sweeney On LinkedIn For Brand Strategy, Fashion Style, & Dress Psychology Advancement
• Interested In Working With Or Booking Toi To Speak Or Work Together? Visit Toi's Website
• Buy Toi's Book "Secrets Of A Well Dressed Brand"
• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, "Strategize Up": StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Strategy, Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel

DEI isn’t just a moral stance... it’s a business imperative.

In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allyship, and the underestimated power of Black buying power.

In this episode, we cover:

• Why all products are inherently “woke” and what that means for business
• How to measure DEI impact and create sustainable, profitable change
• Recognizing privilege and injustice and accepting accountability while embracing change
• How to maintain individuality, light, and confidence while navigating injustice in the workplace
• The business case for DEI and why ignoring it is a costly mistake
• How allyship goes beyond good intentions to real action
• And much more

If you’re ready for a raw, unfiltered look at DEI, leadership, and the future of equity in business, this is the masterclass episode you need to hear.

Want to experience even more? Watch the video version of this interview.

• Follow Dr. V Boykin On LinkedIn For Equity Thought Leadership, GTM Enablement, Culture Impact, & More
• Interested In Working With Or Booking Dr. V To Speak? Visit Dr V's Website
• Buy Dr. V's Book "Fix Your Face & Watch Your Tone"
• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel

From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.

But here’s the truth—if you don’t tie your branding and positioning to ROI, the market won’t either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It’s not just about showing up—it’s about making sure your presence is tied to measurable impact, market share, and long-term brand equity.

We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.

Whether you’re a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.

Tap in for Part 3 of this powerful Masterclass with Evante Daniels!

Listen to Part 1 of our conversation here.

Listen to Part 2 of our conversation here.

Beyond The Episode Gems:

• Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
• Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
• Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel

Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!

We dive deep into:

• Why your brand name can be the difference between getting funded or forgotten
• The two ways to create demand (and why most fail)
• How to position your brand for growth without losing cultural authenticity
• The branding mistakes that cost Black businesses capital and credibility
• The power of strategic naming, perception, and Cultural IP in breaking business barriers

Think about how Beyoncé built an empire, how Nike’s branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren’t just names—they’re strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.

If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you’re serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.

Listen to Part 1 of our conversation here.

Beyond The Episode Gems:

• Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
• Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
• Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.

In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.

We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty. 

You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.

It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.

This is Part 1 of a must-listen branding conversation.

Beyond The Episode Gems:

• Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
• Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
• Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel

Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?

For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration. 

ABM is transactional at its core. It’s focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn’t enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today’s world of oversaturated content, it’s harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.

With ABM, you’re pitching from the outside. With MBM, you’re broadcasting to the masses. But with CBM, you’re technically already in the room.

Instead of hoping they see your ad, you’re in their inbox. Instead of forcing them to book a demo, they’re asking you for a call. Instead of convincing them to trust you, they’re defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel