iDigress with Troy Sandidge

Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!

How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?

Many feel that what happens in the world doesn’t impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience.

That is completely wrong and furthest from the truth.

From George Floyd (2020) to Sonya Massey (presently navigating) to the presidential election (again) to massive layoffs to oppressed people impacted in numerous places around the world and beyond as the list goes on and on…

Just staying in your bubble because maybe you don’t identify, relate, acknowledge, believe, or whatever the case may be and not adjusting or acknowledging anything in any way may seem like the best course of action. But is it?

The people who buy from you, work for you, watch, read, or listen to your content, attend your events, invest in you, advocate for you, and give you attention may all be impacted by such things that may not necessarily relate directly to you on an individual level, company level, and so forth.

We have to acknowledge that reality.

And depending on things, make adjustments accordingly.

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture, and more.

Beyond The Episode Gems:

• Watch my full interview on Marc D. Hans' Think Differently Podcast

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2. 

Beyond The Episode Gems:

• Download HubSpot's State Of Marketing Report for Free

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Listen To The 2024 State Of Marketing Episode Part One

• Discover Kelly Mirabella's Chatbot Expertise

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

Whether you’re a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. 

What makes someone pay to come to an event? 

What makes someone watch or read content? 

What makes someone buy something, anything? An experience that drove curiosity! An experience that created a need or want. And an anticipated experience of the outcome after. But how do we harness that? Where do we start? This episode will break all of that down in a simple, understandable way, as taken from my live virtual keynote presentation.

Beyond The Episode Gems:

All Frameworks Covered Are From Troy's Book, Strategize Up: StrategizeUpBook.com

See The Video Version Of This Live Keynote Presentation

Download HubSpot's State Of Marketing Report for Free

Discover All Podcasts On The HubSpot Podcast Network

Get Discount Off Riverside & Try For Free 

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!

Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?

Are brands really being innovative or merely copycats adding bedazzles on top to look different?

What does embracing AI vs integrating AI within your business, offering, and operations actually look like?

How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?

This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more. 

Beyond The Episode Gems:

Download HubSpot's State Of Marketing Report for Free

Discover All Podcasts On The HubSpot Podcast Network

Get Discount Off Riverside & Try For Free 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To combat this, you must embrace gaining a better perspective by exploring other possibilities of the source of truth beyond what you see, know, can identify, or believe at times.

The more value threads you create in the minds and literal usability of the consumer, the stronger the bonds, and the higher the probability of becoming a buyer, an advocate, a connection conductor, and part of an engaging community of support, referrals, and brand resonance. The question is, how do you create and maintain value threads effectively?

Beyond The Episode Gems:

Discover All Podcasts On The HubSpot Podcast Network

Get The New Book "Influencer Marketing"

Get Discount Off Riverside & Try For Free 

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can we actually do it? Can we become the Steph Curry, the Caitlin Clark, the LeBron James in the thing we do? Let's talk about it!

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Get Discount Off Riverside & Try For Free 

Discover All Podcasts On The HubSpot Podcast Network

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics!

In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. 

I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024.

From missing connecting flights, losing my luggage, and figuring out alternative travel to get there on time to deliver something great! So many things learned and affirmed through the experience and I'm happy to share with everyone! 

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Get Discount Off Riverside & Try For Free 

Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

It's no secret that most people are terrible at selling.

They struggle with rejection. They lack confidence. They fumble with clear communication.

They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win.

They're making a lot of noise, doing a lot of tasks, and staying very busy, but they aren't making any money to sustain themselves. 

They're doing a ton of marketing based on "best practices," but their sales pipeline is empty, and their revenue is nonexistent. 

Is this you? Is this your sales team? Is your business struggling to get the bag in any or all of these areas?

This episode will provide you with an in-depth masterclass on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up.

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!

You can go listen to A.I. Revolution Part I here.

A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.

They define A.I. as using natural language conversations to allow interactions between humans and computers. 

Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. 

With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.

P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!

And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!

Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!

Beyond The Episode Gems:

Learn More About Scot & Susan's Business: Pragmatic.Digital

Connect with Scot Westwater and Susan Westwater on LinkedIn

Buy Scot & Susan's Latest Book: "Voice Marketing"

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All of the Podcats on the HubSpot Podcast Network

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy