Brutal truth: most businesses can’t sell up and can’t market down.

Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. 

Your messaging isn’t just about what you say, but who hears it. If you’re not speaking in outcomes and business impact, executives won’t listen. If your marketing doesn’t focus on relevance and usability, frontline users won’t advocate for you.

In this episode, we break down how to:

• Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users.

• Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions.

• Tailor Communication for Impact: Speak to THE ONE x 1,000,000² with a strategic, layered approach that wins buy-in across all levels.

To win, you don’t just need better marketing, more sales leads, and higher conversions...

+ You need marketing that moves through the entire decision-making chain.

+ You need sales strategies that influence every decision-maker in the room.

+ You need conversion tactics that turn interest into action at every stage of the funnel.

Bonus: Go check out my newsletter for additional value outside of this episode on converting more! 

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.

• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

The internet moves fast, but does that mean your marketing should? In today’s world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it’s not just about marketing—it’s about leadership, too. If executives don’t give marketing, strategy, or people the time to grow, they’ll never see real results. What if the real key to sustainable growth is slowing down, embracing patience, letting things breathe, and giving people, ideas, and strategies the space to actually develop?

In this episode, we unpack:

• Why speed can sabotage your long-term marketing success.

• The danger of forcing speed over strategy in decision-making, team-building, and brand positioning.

• The underrated power of stillness and strategic patience in business.

• Why executives often demand immediate marketing results—yet fail to invest the time needed for real impact.

• How rushing to “be first” often results in noise, not impact.

• The thought leadership trap: it's not about "telling" —it’s about engaging, guiding, and building real influence.

• How a lack of patience in leadership leads to high turnover, rushed marketing, and ineffective campaigns.

• Oh, and… TikTok went down, panic ensued, and then it came back. What does that tell us about digital hysteria?

If you’ve ever felt pressured to constantly do more in marketing, this is your reminder that real influence and business longevity come from thoughtful action—not just rapid reaction. Tune in and learn why slowing down might be the fastest way to scale up.

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.

• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let’s not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.

This episode will break down:

• Why your calendar is the ultimate scorecard of your time and priorities.

• How to identify what to eliminate, delegate, or outsource to regain focus.

• Lessons from 2020 that can guide your strategy during today’s challenges.

• Practical tips to navigate the chaos of 2025 with clarity and purpose.

• The importance of adding more humanity and flexibility into your marketing and communication strategies.

By the end of this episode, you’ll feel empowered to make smarter decisions, elevate your productivity, and approach 2025 with a more human-centered, impactful approach to your business and life. Ready to thrive? Let’s dive in!

Beyond The Episode Gems:

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

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Help People Affected By California Wildfires:

•  California Fire Foundation Wildfire & Disaster Relief Fund: The California Fire Foundation works with local fire agencies and community-based organizations to provide ongoing and long-term support to communities affected by wildfires.

• World Central Kitchen: WCK is already on the ground in Southern California to aid first responders and evacuees, providing fresh meals to first responders and communities impacted.

• Direct Relief: DF's California Fire Relief provides N-95 masks, medicine, and resources to healthcare agencies and first responders in areas affected by wildfires.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!

This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.

What You'll Learn:

The 6 Core Principles To Grow Your Business:
• Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them.

4 Key Strategies To Position Your Business:
• Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.

The 3 Essentials To Communicate Effectively:
• Using emotion, action, and the right content type to connect with your audience and drive engagement.

Why Quantity vs. Quality Doesn’t Matter:
• Learn why value is the real differentiator and how to deliver it consistently.

How To Build Advocacy & Elevation:
Turn your audience into buyers, advocates, and elevators who amplify your brand’s message.

Why Listen:
This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if  you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!

Start your New Year strong—press play and level up!

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

What’s your million?

A million anything can be impressive—or insignificant—depending on the context.
A million breaths keep us alive for a little over a month.
A million stars is barely a fraction of our galaxy.
Elon Musk's net worth is $400 billion which is 400 thousand millions.

A million can mean everything or nothing, depending on how you look at it.

For me, surpassing one million downloads felt impossible—until it wasn’t.

In this episode, I dive into what chasing your million really means:

• The parallel between success and sacrifice: are we willing to endure what it takes to achieve the big goals we dream about?

• Why consistency matters more than perfection—starting and showing up creates more opportunities for success than stopping or never starting at all.

• How what feels small today can snowball into something vast if you just keep going.

The truth is, whatever your million represents—whether it’s a business, a dream, or a vision—it’s going to demand something from you. Success always runs parallel with suffering, discomfort, and hard choices. The question is: are you willing to do the work and make the sacrifices to get there?

A million downloads didn’t happen because I planned it perfectly—it happened because I started. 

I kept going. I stayed in motion.

If you’re chasing your own version of a million, remember this: starting matters. Staying consistent matters. It puts you in the game and gives you a shot at something bigger than you ever thought possible.

What’s your million?

And are you willing to chase it?

Press play. Let’s talk about it.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

Change is hard, but the truth is—when you resist it, you’re making a choice.

An even harsher truth? Staying in your comfort zone is the reason your business isn’t growing. You’re stuck because you keep doing the same things, expecting different results. That’s the definition of insanity—and it’s killing your growth.

And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress. Believe it or not, you could be your own biggest obstacle.

Here’s the reality: Over 50% of businesses fail because they refuse to adapt, change, or face the hard truths about their strategies. Are you ready to stop blaming the market, the economy, or your competition? The real obstacle is you.

It’s time to ditch the excuses, make the changes, and start taking action. Growth isn’t easy, but neither is staying stagnant. If you’re serious about scaling your business, this is your wake-up call. Step out of the comfort zone. Embrace the chaos. Make bold moves. 

Growth doesn’t happen where it’s safe, it happens when you face the uncomfortable truth and take action.

In this episode of iDigress, we dive deep into the uncomfortable reality of why many entrepreneurs, leaders, and creatives stay stuck. We’ll explore the powerful concept of "what you’re not changing, you’re choosing" and unpack how resistance to change often stems from fear, comfort, or denial.

• Why clarity is the first step to escaping chaos.

• The dangers of staying in your comfort zone.

• How to recognize when it’s time to pivot.

•  Why embracing change (quickly) is necessary for business success.

• How to stop being a "control freak" and get out of the way of growth.

• Why successful execution requires humility and adaptability.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success.

Key Points:

• Perception: Understand how what you see might be clouding your judgment and holding back your business growth.

• Positioning: Learn how to adjust your brand's message to match what the market truly thinks and values.

• Profit through Clarity: Focus on what your ICP (ideal client profile) believes and how meeting their needs will drive profitability.

• Bridging the Gap: Discover how to align your personal intentions with real-world actions that lead to results.

• Actionable Strategies: Gain a clearer path to drive meaningful change in your marketing, positioning, and growth approach.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. We’ll explore:

• How personalization creates deeper, more meaningful relationships with your customers.

• The role of emotional engagement in building long-lasting loyalty and advocacy.

• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.

Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you’ll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates.

Previous Episodes In This Masterclass Series:

•  Listen To Resonance In Marketing Masterclass Part 1

•  Listen To Resonance In Marketing Masterclass Part 2

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

In today’s hyper-competitive landscape, it’s not about how loud you are—it’s about how deeply you resonate.

In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:

• Emotional connection > Grabbing attention.

• Why trust, loyalty, and community advocacy matter more than one-time conversions.

• The role of storytelling in creating authentic, long-lasting connections with your audience.

• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.

• Tapping into the power of personalized experiences to resonate on a deeper level.

• How niche marketing and community-building create stronger advocacy than broad messaging.

• How to evoke emotion and create lasting memories to resonate deeply.

• Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.

In this episode, we break down how resonance plays in marketing along with:

•  Resonance vs Volume in marketing.

•  Emotional connection > Simply Exposure.

•  The Psychology of Resonance: tapping into customer emotions, needs, and values.

•  Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)

•  LTV > One-Time Conversions.

•  How to create trust currency, brand loyalty, and community advocacy.

•  The importance of relationship-driven marketing and communication tactics.

•  How to apply this to social media, content, email, copy, and other media on various platforms.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel