The Profitable Graphic Designer

72 5 Tips to Stop Attracting Cheap Design Clients


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In this episode of The Profitable Graphic Designer, I dive deep into a topic that's close to my heart as a graphic, brand, and web design business owner – how to put an end to the cycle of attracting those frustrating cheap clients. I share my personal journey and insights, laying out five actionable tips that have helped me transform my client base and elevate my business to new heights. Join me as I reveal the secrets to defining your ideal client, crafting a compelling value proposition, and strategically networking to connect with clients who truly value your work. Plus, I'll discuss the critical aspect of pricing and the importance of showcasing your best work. By the end of this episode, you'll be armed with practical strategies to stop attracting clients who undervalue your skills and start building a client roster that appreciates the true worth of your design expertise.

 

You will learn:

• How to define and target your ideal high-ticket client.

• The art of crafting a value proposition that positions you out of reach for cheap clients (you want this!).

• Strategies for pricing your services to reflect their true worth.

• Tips for showcasing high-quality work in your portfolio so that cheap clients see you as "an expensive designer."

• The power of strategic networking to connect with 5-figure clients.

 

Resources:

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/make-money

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The Profitable Graphic DesignerBy Kady Sandel

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