You can begin healing the planet, improving your health and mitigating climate change right outside your door! On today’s episode of The Good Dirt we sit down with Justin West, the creative entrepreneur behind Thrive Lot – a marketplace platform on a mission to create food abundance by combining agroecology, landscape design and technology. Thrive Lot seeks to reimagine the lawn care industry by scaling permaculture and installing ecosystems into our very own yards. But to do so requires a shift in our collective idea of what we consider lawn care. We can create habitats for wildlife, regenerate the soil, reduce our carbon footprint and mitigate climate change by reimagining our lawns as a place where we grow our own food, produce medicinal herbs, fruit trees and vibrant ecosystems.

With over 40 million acres of lawn in the United States - the largest single irrigated crop - it’s a concept ripe with potential, which is why we’re so excited to share our conversation with Justin as he dreams of a future where home agroecology is the norm, and where “good dirt” heals the world. 

Listen to the episode on Apple Podcasts, Spotify, Podchaser, Simplecast, Podtail, or on your favorite podcast platform.

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Original music by John Kingsley @jkingsley1026