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726 How Dirty Copy Creates Viral Carousels on Repeat with Marisa Twentyman
This episode is an absolute firecracker — especially if you’ve been wanting your content to stop sounding “fine” and start sounding unforgettable.
Today, I’m joined by the brilliant and wildly creative Marisa Twentyman, Founder of Dirty Copy, creative copywriter, and host of the Dirty Chats podcast. Marisa is known for her punchy, personality-packed content and her uncanny ability to create carousels that blow up again and again.
If you’ve ever wondered…
“How do some creators go viral so often — and how do they make it look so easy?”
…this episode reveals the actual formula behind it.
In this episode, we dive into:
🔥 The anatomy of a viral carousel
Marisa breaks down the repeatable structure, pacing, and psychology she uses to make content irresistible from slide one.
🎯 Why most carousels flop — and how to fix it instantly
The mistakes your audience feels before they even know they’re reading your post.
💡 The hook strategies that stop the scroll
Including the types of headlines that trigger curiosity, friction, and emotion (and the traps to avoid).
🧠 How to infuse personality into your content without losing authority
Marisa shares how to sound bold, fun, and different — even for brands in “serious” industries.
🎨 Marisa’s creative process behind the scenes
Where her ideas come from, how she captures inspiration, and how she turns a spark into a polished viral carousel.
🚀 Turning eyeballs into buyers
Why viral content matters for visibility — and how to make sure the momentum actually leads somewhere.
🤯 The mindset women need to create bolder, more shareable content
Letting go of sounding “professional,” fear of judgement, and the belief that you must play small to be palatable.
Marisa is a creative copywriter, podcast host of Dirty Chats, and the brains behind Dirty Copy, a brand for businesses that don’t do boring.
She helps entrepreneurs craft words that actually sell (and sound FUN at the same time)
Access 30% discount for Marisa's Viral Carousels Mini Course with the code UNSTOPPABLE
Connect with Marisa - https://www.instagram.com/dirty.copy/.
Link to Website: https://dirtycopy.co/.
Dirty Chats PODCAST: https://open.spotify.com/show/0QvEqUqdZWo6hYCjISIipL?si=a45676b03b1f4691
WORK WITH CHRISTINE:
Christine’s website https://christinecorcoran.com.au/
View all episodes
By Christine Corcoran
5
99 ratings
This episode is an absolute firecracker — especially if you’ve been wanting your content to stop sounding “fine” and start sounding unforgettable.
Today, I’m joined by the brilliant and wildly creative Marisa Twentyman, Founder of Dirty Copy, creative copywriter, and host of the Dirty Chats podcast. Marisa is known for her punchy, personality-packed content and her uncanny ability to create carousels that blow up again and again.
If you’ve ever wondered…
“How do some creators go viral so often — and how do they make it look so easy?”
…this episode reveals the actual formula behind it.
In this episode, we dive into:
🔥 The anatomy of a viral carousel
Marisa breaks down the repeatable structure, pacing, and psychology she uses to make content irresistible from slide one.
🎯 Why most carousels flop — and how to fix it instantly
The mistakes your audience feels before they even know they’re reading your post.
💡 The hook strategies that stop the scroll
Including the types of headlines that trigger curiosity, friction, and emotion (and the traps to avoid).
🧠 How to infuse personality into your content without losing authority
Marisa shares how to sound bold, fun, and different — even for brands in “serious” industries.
🎨 Marisa’s creative process behind the scenes
Where her ideas come from, how she captures inspiration, and how she turns a spark into a polished viral carousel.
🚀 Turning eyeballs into buyers
Why viral content matters for visibility — and how to make sure the momentum actually leads somewhere.
🤯 The mindset women need to create bolder, more shareable content
Letting go of sounding “professional,” fear of judgement, and the belief that you must play small to be palatable.
Marisa is a creative copywriter, podcast host of Dirty Chats, and the brains behind Dirty Copy, a brand for businesses that don’t do boring.
She helps entrepreneurs craft words that actually sell (and sound FUN at the same time)
Access 30% discount for Marisa's Viral Carousels Mini Course with the code UNSTOPPABLE
Connect with Marisa - https://www.instagram.com/dirty.copy/.
Link to Website: https://dirtycopy.co/.
Dirty Chats PODCAST: https://open.spotify.com/show/0QvEqUqdZWo6hYCjISIipL?si=a45676b03b1f4691
WORK WITH CHRISTINE:
Christine’s website https://christinecorcoran.com.au/
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