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This episode is an absolute firecracker — especially if you’ve been wanting your content to stop sounding “fine” and start sounding unforgettable.
Today, I’m joined by the brilliant and wildly creative Marisa Twentyman, Founder of Dirty Copy, creative copywriter, and host of the Dirty Chats podcast. Marisa is known for her punchy, personality-packed content and her uncanny ability to create carousels that blow up again and again.
If you’ve ever wondered…
“How do some creators go viral so often — and how do they make it look so easy?”
…this episode reveals the actual formula behind it.
Marisa breaks down the repeatable structure, pacing, and psychology she uses to make content irresistible from slide one.
The mistakes your audience feels before they even know they’re reading your post.
Including the types of headlines that trigger curiosity, friction, and emotion (and the traps to avoid).
Marisa shares how to sound bold, fun, and different — even for brands in “serious” industries.
Where her ideas come from, how she captures inspiration, and how she turns a spark into a polished viral carousel.
Why viral content matters for visibility — and how to make sure the momentum actually leads somewhere.
Letting go of sounding “professional,” fear of judgement, and the belief that you must play small to be palatable.
Marisa is a creative copywriter, podcast host of Dirty Chats, and the brains behind Dirty Copy, a brand for businesses that don’t do boring.
She helps entrepreneurs craft words that actually sell (and sound FUN at the same time)
Access 30% discount for Marisa's Viral Carousels Mini Course with the code UNSTOPPABLE
Connect with Marisa - https://www.instagram.com/dirty.copy/.
Link to Website: https://dirtycopy.co/.
Dirty Chats PODCAST: https://open.spotify.com/show/0QvEqUqdZWo6hYCjISIipL?si=a45676b03b1f4691
WORK WITH CHRISTINE:
Christine’s website https://christinecorcoran.com.au/
By Christine Corcoran5
99 ratings
This episode is an absolute firecracker — especially if you’ve been wanting your content to stop sounding “fine” and start sounding unforgettable.
Today, I’m joined by the brilliant and wildly creative Marisa Twentyman, Founder of Dirty Copy, creative copywriter, and host of the Dirty Chats podcast. Marisa is known for her punchy, personality-packed content and her uncanny ability to create carousels that blow up again and again.
If you’ve ever wondered…
“How do some creators go viral so often — and how do they make it look so easy?”
…this episode reveals the actual formula behind it.
Marisa breaks down the repeatable structure, pacing, and psychology she uses to make content irresistible from slide one.
The mistakes your audience feels before they even know they’re reading your post.
Including the types of headlines that trigger curiosity, friction, and emotion (and the traps to avoid).
Marisa shares how to sound bold, fun, and different — even for brands in “serious” industries.
Where her ideas come from, how she captures inspiration, and how she turns a spark into a polished viral carousel.
Why viral content matters for visibility — and how to make sure the momentum actually leads somewhere.
Letting go of sounding “professional,” fear of judgement, and the belief that you must play small to be palatable.
Marisa is a creative copywriter, podcast host of Dirty Chats, and the brains behind Dirty Copy, a brand for businesses that don’t do boring.
She helps entrepreneurs craft words that actually sell (and sound FUN at the same time)
Access 30% discount for Marisa's Viral Carousels Mini Course with the code UNSTOPPABLE
Connect with Marisa - https://www.instagram.com/dirty.copy/.
Link to Website: https://dirtycopy.co/.
Dirty Chats PODCAST: https://open.spotify.com/show/0QvEqUqdZWo6hYCjISIipL?si=a45676b03b1f4691
WORK WITH CHRISTINE:
Christine’s website https://christinecorcoran.com.au/

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