Mindful Drinking & Moderation in Midlife: Low No Drinker Podcast

#73. America's 1st Non-Alc Bottle Shop, Celebrity Brands & THC Drinks


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Victoria Watters is the co-founder of Dry Atlas, a media platform dedicated to alcohol alternatives. She is also one-half of the driving force behind Spirited Away – America's first non-alcoholic bottle shop. Victoria and her husband, Douglas, launched their bottle shop in November 2020 and have never looked back!

This week, we’re chatting about Victoria's insights on the evolution of non-alcoholic drinks – from the improving technology in de-alcoholised wines to the emergence of THC-infused beverages in the US, how the industry is moving from sober curiosity to ‘flex drinking’, and where celebrity brands are getting it right, and wrong, in the low/no space.

WE CHAT ABOUT
0:00
Victoria's story
3:37 America's 1st non-alcoholic bottle shop
14:02 Dry Atlas
15:55 Meeting Ben Branson
18:28 Dealcoholised wine improvements
20:49 THC-infused drinks
23:37 Flex drinking
26:46 Supply & demand in low/no beverage
31:39 Tom Holland, Lewis Hamilton & other celebrity low/no brands
35:59 Do founders have to be sober?
39:46 Dry Atlas media channels
41:51 Wine polls
44:00 Are functional drinks on the way out?
48:17 Synthesised alcohol
51:17 Finding Victoria
52:41 The BBQ-Q

 

DRYATLAS.COM  //  SPIRITEDAWAY.CO


WE ALSO TALK ABOUT:
Untitled Art
Zeronimo
Ocean Zero
Bolle*
Kin Euphorics
Athletic Brewing*
Guinness0.0*
Fable THC
Sentia*

 

BEST EPISODE TO CHECK OUT NEXT

#71 The Award-Winning Sober Bartender's Guide to Non-Alc Spirits
#69 The Fungi Consultant: Do functional mushrooms work in low/no drinks?

===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset

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🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/

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💰
Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *

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*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

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Mindful Drinking & Moderation in Midlife: Low No Drinker PodcastBy Denise Hamilton-Mace

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