Major donor income is now very important for many charities that need to make up for the COVID-induced shortfall in other areas. So to help, I’m excited to share this excerpt from my interview with the always-inspiring Louise Morris, Director at Summit Fundraising. Together we created a new learning bundle on major donor fundraising for members of my learning platform for fundraisers, the Bright Spot Members Club. It’s all about how to develop strong and rewarding relationships with major donors. In this section, we explore some mindsets, beliefs and tactics that help when you’re inviting major donors to make a large donation to your charity. If you want to share this episode because you think it will help other charities, thank you very much! We are both on Linked In and on twitter, Louise is @summitfundraise and I am @woods_rob.