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In this episode of the What Now Podcast, Spencer and Zach discuss their morning supplement routines, the importance of marketing, and the effectiveness of in-person events, particularly screenings. They share insights from a recent successful event at Oktoberfest, emphasizing the value of generating high-quality leads and the lessons learned from past experiences. The conversation highlights the significance of community engagement and building relationships with potential clients. In this conversation, the speakers discuss various strategies for appointment booking, lead generation, and community engagement within chiropractic practices. They explore the importance of follow-up strategies, the effectiveness of in-house screenings, and the value of brand awareness in attracting new patients. The conversation also touches on creative lead generation tactics and marketing insights, including recommended readings for improving practice growth.

Chapters

00:00 Morning Rituals and Supplements

04:19 The Importance of Marketing

08:40 Success at Oktoberfest

12:23 High-Quality Leads and Conversion

18:03 Lessons Learned from Past Events

22:26 Streamlining Appointment Booking and Follow-ups

25:01 The Importance of Lead Generation and Follow-up Strategies

27:18 In-House Screenings: A New Approach

29:41 Community Engagement and Brand Awareness

33:04 Creative Lead Generation Tactics

36:06 Marketing Insights and Recommended Reads

Welcome to the What Now? Podcast!