Heather dives into a quick and easy high-converting launch strategy that’s perfect for those with smaller audiences. She talks about using one-on-one video replies with Loom to connect with potential customers in a more personal way. Instead of the usual automated responses, Heather’s approach lets you answer questions directly, face-to-face, making it easier to build trust and boost conversions. She breaks down the steps to make this work and explains why showing up as a real person (rather than just a brand) can make all the difference in your launch. Perfect for anyone looking to add a personal touch to their launch and connect meaningfully with their audience!

Key Takeaways:

• (02:10) The power of human connection in sales
• (03:00) Using video to boost conversions
• (06:30) Tips for using Loom for video responses
• (09:00) Handling customer email inquiries effectively

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