March 31, 2022

744: Jay Jay | The Ace of Spades of Personal Branding

19 minutes

You deserve to have your story told, and the world deserves the value you have to give, but too many people have all the skills but none of the marketing; that’s where Jay Jay comes in.

Jay is from Australia and lives in Miami where he started his career as a content creator, influencer, and live magician. Growing his own social media following to over a million, Jay decided to help others and found the Ace of Spades Agency, a PR and social media agency that helps high-level businesses and personal brands become known as credible experts in their industry.

Dive right in to learn the Ace of Spades to personal branding.

Things you will learn in this episode:

[00:01 - 02:40] Opening Segment

Jay shares his background

Starting his career in magic and showmanship

How his career journey led to skills in marketing and promotion

Deciding to help other experts to get people to know them

[02:50 - 07:17] The Ace of Spades of Personal Branding

Jay talks about the evolution of personal branding from when he started to now

The concept of personal branding didn’t exist yet

The realization that people buy people, not products

How to audit yourself to see where you can bring value and stand out

It all starts from mindset - “who told you that?”

Your own voice and what you tell yourself is limiting your value

You deserve to tell your story

It comes down to marketing yourself well

A quick word from our sponsor

[07:18 - 10:19] Jay Jay on Building Your Network

Who you know or what you know?

It’s who knows you - who can you call that would pick up?

It comes down to gaining trust

How to build trust and get the right resources

Ace of Spades Agency

[10:20 - 17:54] Closing Segment

ThE RaNDoM RouNd

Want to connect with Jay? You can find him on LinkedIn and Instagram. Check out https://aceofspadesagency.com/ to be seen, be known, and be everywhere.

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Tweetable Quotes:

“Marketing is more important than talent, marketing is more important than skills… ” - Jay Jay

“Personal branding, selling you and not the product, has been super powerful… Humans buy from humans.” - Jay Jay

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By Travis Chappell

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