With Black Friday just around the corner, Heather dives into five tips for running a successful Black Friday promotion. If you've been hesitating or unclear about how to approach this big sales day, don’t worry - this episode will give you the insights you need to create an effective strategy. Heather explains why starting your promotions early helps to build momentum, and how adding a bit of urgency can nudge customers to buy sooner. She suggests sending more frequent emails to stand out from the crowd and using storytelling to make a memorable impact. She also highlights email marketing as the go-to channel for Black Friday, over social media, and encourages planning ahead so you can relax when the holidays hit!

Key Takeaways:

• (02:20) Using what you already have
• (04:00) Start your promotion early and avoid the rush
• (05:50) Creating urgency for better engagement
• (07:10) Focusing on email marketing
• (09:15) Using stories to sell

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