This time we’re exploring ways to gather insight and test fundraising ideas. Whether it’s a new event, campaign or product, following a clear path helps you focus your creative efforts productively. There are plenty of tools you could use, but to explore one effective approach, I am joined by the ever-practical Craig Linton of the Supporter Experience Collective. Craig uses examples to explain a model and various helpful tactics he uses for taking fundraising ideas to market. To bring it to life, he explains how it helped in the development of a very successful virtual event delivered by the Natural History Museum in the UK, which raised double its income target. If you want to share this episode with your colleagues or on social media, thank you for spreading the word. We are both on Linked In and on twitter Craig is @FRdetective and I am @woods_rob.