To know if your content is reaching new audiences and connecting with current ones, you need to examine the analytics of your content as well as your profile itself. It can be hard to even know where to start, so that’s why in this latest episode of This is Virginia Kerr, The Podcast we go into:

• What your instagram profile should look like/contain
• More into how the algorithm works for stories
• Stats to look for to help you analyze your content results

Consistently posting will go a long way in maintaining your audience and finding new followers, but only if you make sure it’s doing what you need it to do. Evaluation and evolution of strategies based on the stats is a vital component of your brand strategy as you grow your business. Don’t take anything personally, and remember that even if your content isn’t working the way you want it to, it will. You just have to adjust. 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

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