Today's live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virginia walks through a student's video thumbnail, title, and intro script and shows you exactly how to identify why a video isn't getting clicked… and how to turn it into something your ideal viewer can't scroll past.

You'll learn: ✨ How to know if your title is confusing your viewer ✨ What makes a thumbnail instantly clickable ✨ The biggest mistakes creators make with messaging ✨ How to craft a title + thumbnail+ intro that work together ✨ The simple test I use to know if a video will get clicks

If you want to leanr how to get live coaching like this inside Story-Driven YouTube School, click here.

Grab my 10 Minute B-Roll Plan with 40+ b-roll ideas here.

Today's episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system.

I'm sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn't have extra time, she didn't have fancy equipment, and honestly? She didn't have a plan.

That all changed when she joined Story Driven YouTube.

In this conversation, Nikki breaks down the extremely simple YouTube process she now uses to consistently post videos from home — using nothing more than her computer — while running her business and raising her kids. We talk about:

• How she built a YouTube system that actually fits her life

• The mindset shift that finally made YouTube "click"

• How storytelling helped her connect instantly with the right people

• Why she's more confident than ever showing up on camera

• The business growth she's already seeing from this clarity and consistency

If you've been overthinking YouTube, struggling with confidence, or feeling like you don't have time… Nikki's story will show you what's possible with a simple system and a little support.

✨ LAST DAY! Today is the final day to save $300 on Story Driven YouTube. If you want the same structure, coaching, and clarity Nikki used to transform her channel — use the link below to join before the Black Friday Special ends.

👉 Black Friday Special: Save $300 here!

Learn more about Nikki:

Freebie: 5 Days to Finally Know What to Eat in Perimenopause

Website: www.intentionalwellnesscoaching.com

If you're on YouTube and wondering why your views aren't growing—or why YouTube still feels overwhelming—this episode will help you finally understand what's going wrong.

Today, I'm breaking down the 5 most common mistakes beginners make on YouTube and what to do instead so you can start seeing real traction, more confident on-camera delivery, and videos that actually attract the right viewers.

You'll hear the exact shifts my students make inside my Story Driven YouTube prgram that help them improve their intros, create a focused content plan, simplify their workflow, and understand how to make videos that lead viewers toward becoming clients. These are simple, proven steps that work especially well for creators over 40 who want clarity and growth without burning themselves out.

If you're tired of guessing your way through your channel, this episode will give you a clear direction for what to fix first.

Black Friday Special — Save $300 My Black Friday special for Story Driven YouTube School is officially live. From now through November 21st, you can save $300 on the full program and get the step-by-step system you need to create videos that get views and build your impact and community.

Grab the Black Friday special here 👉🏻 https://thisisvirginiakerr.com/this-is-youtube-school

If you've ever hit record without a real plan — or spent hours filming only to wonder why your video didn't perform — this episode is your roadmap. I'm walking you through exactly how I plan my YouTube videos from start to finish so they actually get views and lead to results.

You'll learn how to:

• Research video topics and keywords that attract your ideal audience

• Brainstorm clickable YouTube titles and thumbnails before you ever script

• Outline your video flow — intro, bullet points, and call-to-action

• Choose where and when to record, edit, and publish for consistency

• Build a repeatable YouTube video planning system that saves time and boosts performance

Whether you're a content creator or business owner over 40, this is the simple framework I use to create videos that connect, convert, and grow my channel.

🎁 Free Download: Grab my free guide — Your First 5 YouTube Videos — and start your channel with clarity and confidence: https://thisisvideoschool.mykajabi.com/opt-in

💥 Black Friday Special: Don't miss the biggest sale of the year on This Is YouTube School! From Tuesday, November 18 through Friday, November 21, you can join my full course at a special Black Friday rate and learn how to grow your channel and your business on YouTube.

What happens when you stop overthinking your YouTube content and just start documenting?

In this episode, I'm sharing what I learned from challenging myself to post a YouTube Short vlog every day for seven days — the surprises, the struggles, and how it completely changed my creativity.

If you've ever felt stuck, inconsistent, or afraid to show the "real life" behind your business, this episode will inspire you to start — even when it's messy.

You'll hear:

The truth about what daily vlogging actually teaches you

Why perfection kills creativity (and what to do instead)

How this challenge helped me reconnect with my purpose as a creator

What I'll do differently next time

Whether you're a YouTuber, business owner, or midlife creator trying to find your voice again, this one's for you.

Thinking about vlogging on Youtube but don't know where to begin? In this episode, Virginia shares The Lazy Way to Vlog — a simple, stress-free approach to YouTube vlogging for beginners. Learn why vlogging helps you connect deeply with your audience, three easy vlog styles you can try (even with just your phone), and how to capture everyday moments that tell a story. Whether you're a new creator or a business owner who wants to start vlogging on YouTube, this episode will help you get started — no fancy gear or editing required.

We're getting real today.

I've been in a creative rut. Not because I've lost my passion for YouTube, but because life has been… a lot lately. You know those seasons where you're juggling your business, your family, your parents, your house — and somehow, in the middle of all that, you're supposed to be creative? Yeah. That's where I've been.

So today I want to talk about how I'm working my way out of this creative fog — what I'm doing differently, the new gear I just bought (and why I felt both excited and guilty about it), and how I'm using my upcoming trip to spark joy and creativity again.

Some of the fastest-growing YouTube channels right now aren't using fancy edits, trendy hooks, or viral tricks — they're growing through real life. In this episode, Virginia breaks down what three creators over 50 are doing right to build loyal, engaged communities without chasing the algorithm.

You'll learn how authenticity, storytelling, and consistency can help you attract the right viewers and grow your channel your way. Whether you're just starting on YouTube or ready to simplify your strategy, this episode will show you why real connection always outperforms perfect production.

Learn more about my coaching program, This Is YouTube School here.

Small Retired Life: https://www.youtube.com/@smallretiredlife

SIlver and Solo: https://www.youtube.com/@silverandsolo

Rob the Maritimer: https://www.youtube.com/@RobtheMaritimer

You know those first ten seconds when you hit record, and you're like, 'Do I say hi first? Do I introduce myself? Do I just start teaching?' — and somehow whatever you pick feels awkward? Yeah… been there. Today we're talking about 10 intro mistakes that quietly kill your YouTube views — and how to fix them so people actually stay long enough to hear your message.

Because those first ten seconds tell your viewer if they can trust you — and if you respect their time. Let's make sure your intro grabs their attention so they keep watching your video.

Learn more about my coaching program, This Is YouTube School here.

Your YouTube channel is up and running. You're putting in the work, creating videos filled with value and insight, maybe even seeing views and subscribers climb. But… no clients. No new applications. No sales. And you start wondering- does YouTube even work for business?

In this episode, I'm sharing the top 3 mistakes that are blocking your channel from actually bringing in clients—and the simple shifts you can make today to fix them. If you've been consistent but still aren't seeing results, this episode is your blueprint for turning YouTube into a lead-generating, client-converting machine.

Grab 5 Client Attracting Video Ideas here